Professor Bennett C K Yim is Director of Undergraduate Admissions and International Student Exchange at The University of Hong Kong (HKU). He also holds the position of Stelux Professor in Marketing at the HKU Business School. He is responsible for the Admissions Office, Scholarships and Student Exchange.
He received a PhD in Management (Marketing and Econometric) from the Krannert Graduate School of Management, Purdue University. He also has over 35 years of experience in both research and teaching capacities in universities in the United States and Hong Kong.
Professor Yim’s diverse research interests span the areas of services marketing, marketing strategy and China marketing, and consumer brand choice and purchase behaviour modelling. His research publications have appeared in premier journals such as the Journal of Marketing, Journal of Marketing Research, Marketing Science, and Journal of International Business Studies.
Professor Yim is also an experienced teacher in undergraduate, MBA and executive development programmes. He has received various teaching awards including the Jones Graduate School (Rice University) Award for Excellence in Teaching, HKU Faculty of Business and Economics (FBE) Undergraduate Teaching Award, HKU Outstanding Teaching Award (Individual) and HKU & Fudan University IMBA Teaching Award.
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