Jim Rawlins serves as Associate Vice Chancellor of Enrollment Management for the University of California, San Diego (UC San Diego). In this role, he leads the work of the Financial Aid & Scholarships, Admissions and Registrar offices, encompassing the administration of over $500M per year in aid to undergraduates and oversight of the second-largest freshman applicant pool in the United States. He also oversees various units that support each of these areas in data analytics, strategic communications, technology services, and HR/budget; and serves as chief outreach officer for UC San Diego, with oversight of its Student Academic Preparation and Educational Partnerships (SAPEP) grant portfolio and the California Student Opportunity and Access Program (Cal-SOAP) efforts for San Diego and Imperial County.
With over 30 years in the profession, Jim has served as president of the National Association for College Admission Counseling, and in various admissions roles at the University of Washington, University of Oregon, Colorado State University and Western Washington University.
Jim currently co-directs the NACAC Institute on Strategic Data Management for Enrollment Leaders, and is a faculty member for the Western ACAC Summer Admissions Institute. He has consulted for a number of American and Canadian institutions and served as a visiting professor for Osaka University’s Center for Higher Education and Global Admissions (CHEGA).
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